Four Essential Videos for Promoting Yourself as a Buyer’s Agent & Why!
Google has recently made significant changes to its search results that impact local businesses, including real estate agents. If you have a Google Business Profile, this is crucial information for you.
Instagram has made adjustments to its algorithm that could impact how your content is distributed and prioritized.
A new law requires TikTok to either sell to a US-based company or face a ban in the US. This significant development could impact how you use the platform for marketing.
In light of recent changes and the evolving market, it’s crucial to revisit your video marketing strategy. Here are four types of videos that can help you promote your services as a buyer’s agent effectively.
Create videos that offer practical tips and advice for home buyers. Address common challenges and provide solutions that demonstrate your expertise.
An agent in Austin, Texas, produces “home buyer hacks” videos where she shares insights and tips for navigating the real estate market. These videos position her as a knowledgeable and helpful advisor.
Film virtual property tours where you preview listings for potential buyers. Highlight key features and provide your expert opinion on the property.
An agent in the East Bay area of California creates engaging property tour videos. He previews properties, provides insightful commentary, and showcases his skills as a buyer’s agent.
Document and share success stories of how you helped clients buy their homes. Detail the challenges you faced and how you overcame them to achieve successful outcomes.
The same agent from Austin also creates “how we did it” videos, where she explains the steps taken to help her clients buy homes successfully. These videos build trust and demonstrate her expertise.
Produce detailed videos comparing different neighborhoods or areas. Discuss the pros and cons, amenities, and other relevant factors to help buyers make informed decisions.
An agent in Orlando, Florida, creates comprehensive area comparison guides on YouTube. These videos provide valuable insights into different communities, helping buyers choose the best area for their needs.
Consistency is key to building an engaged audience on YouTube. Developing a schedule and a system for content production will help you stay organized and productive. Whether you’re filming one video a week or more, having a structured approach ensures that you meet your goals and maintain quality.
One of the biggest mistakes new creators make is not understanding what matters most to their audience. Choosing the right topics is crucial for gaining traction on YouTube. Think about the problems your target audience faces and create content that addresses those issues. Trending topics and search-based content can also help you reach a wider audience.
In 2024, with so many opportunities and distractions, maintaining extreme focus is crucial for success. It’s easy to get sidetracked by new ideas or overwhelmed by trying to manage multiple channels or projects simultaneously. Instead, concentrate your efforts on one channel and one niche until you achieve significant traction.
Marketing is ever-evolving, and staying updated with the latest changes is crucial for success. By optimizing your website for local SEO, leveraging Instagram’s algorithm changes, and preparing for potential shifts on TikTok, you can enhance your visibility and reach.
Additionally, incorporating the four essential video types into your marketing strategy will help you position yourself as a knowledgeable and trustworthy buyer’s agent. Remember, video is the most powerful medium for connecting with your audience and building your brand.
Thank you for joining me on this episode of This Week in Marketing. Don’t forget to subscribe and share this video with your peers. Until next week, keep innovating and adapting to stay ahead in the real estate marketing game!
AUTHOR
Bart Gurley
Founder, Maverick Realty Network & Maverick Media
Bart has taken his 2+ decades of experience in the residential real estate industry and incorporated it into Maverick Realty Network & Maverick Media with the sole aim of helping agents sell more homes and find their true potential. Reach out to him with your challenges and see if Maverick Realty Network can help you!
© Copyrights by Maverick Realty Network & Maverick Media. All Rights Reserved 2024.