Top 10 Marketing Strategies for 2024
The market belongs to those who market, whether it’s fast, slow, up, down, strong, or weak. Top producers always market like their business depends on it—because it does. With interest rates showing signs of relaxation, there’s a renewed energy among buyers and sellers. Here’s some advice: frontload your marketing in 2024. Position yourself head and shoulders above competitors as the top agent in your marketplace.
Local SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are essential for getting discovered by potential sellers searching for the best realtor in their local market. Optimize your Google Business Profile by integrating keywords, adding photos and videos, and improving your website’s SEO. This optimization helps you rank higher in local searches, such as “best realtor near me.”
Enhance your Google Business Profile by collecting reviews, integrating relevant keywords, and regularly updating your profile with fresh content. A well-maintained profile significantly impacts your visibility in local searches, positioning you as a top choice for potential sellers.
Google Local Services Ads, also known as Google Screened or Google Guaranteed, are a powerful tool. You only pay for legitimate leads, making it a cost-effective way to generate business. Ensure your Google Business Profile is optimized, as it influences the performance of your local service ads.
Video marketing remains a highly effective strategy. Property tours, informational videos, and local business highlights resonate well with audiences. Video content not only showcases your expertise but also engages viewers on a personal level, helping you build a strong brand presence.
Using listing videos to market properties is crucial. These videos showcase your marketing efforts and highlight your commitment to selling homes. They not only attract potential buyers but also demonstrate your capabilities to future sellers, positioning you as a dedicated and effective agent.
Run targeted Facebook ad campaigns offering valuable resources like PDFs on buying and selling simultaneously, guides to new construction, or lists of single-level homes. These campaigns attract potential sellers, generating leads by offering information that aligns with their needs.
Use geotargeted ads on platforms like Facebook, Instagram, YouTube, and Google. These ads allow you to target specific areas, ensuring your marketing efforts reach the right audience. Custom audiences can be created by uploading contact data, making your ads even more precise and effective.
Double down on vertical video formats like Instagram Reels, TikTok, and YouTube Shorts. These platforms are highly effective for engaging audiences with short, dynamic content. Use vertical videos to showcase listings, share market updates, and highlight local businesses, attracting a broader audience.
Engage with your audience on social media daily. Post valuable content, interact with followers, and build relationships. Social media is a powerful tool for staying connected with your database, demonstrating your expertise, and attracting new clients.
Run YouTube ads to position yourself as a local market expert. Create monthly market update videos and run them as ads targeting your local area. Consistency is key—repetition builds familiarity and positions you as the go-to agent for market insights.
Marketing is ever-evolving, and staying updated with the latest strategies is crucial for success. Whether it’s optimizing your Google Business Profile, leveraging video marketing, or running targeted ad campaigns, these top 10 strategies will help you frontload your marketing mix in 2024. What strategy are you excited to implement? Share your thoughts and ideas to help grow your business and fuel your success.
AUTHOR
Bart Gurley
Founder, Maverick Realty Network & Maverick Media
Bart has taken his 2+ decades of experience in the residential real estate industry and incorporated it into Maverick Realty Network & Maverick Media with the sole aim of helping agents sell more homes and find their true potential. Reach out to him with your challenges and see if Maverick Realty Network can help you!
© Copyrights by Maverick Realty Network & Maverick Media. All Rights Reserved 2024.